Brand Medabil

The evolution of the brand

Medabil Group began its history in the area of metal structures over 40 years ago, in the city of Nova Bassano, in the State of Rio Grande do Sul. Since then, the company has been evolving and developing, with a vision based on its mission, values ​​and principles, main legacy of the founder Attilio Bilibio.

The History of the Brand Medabil:

About the Brand Medabil:

The Brand Medabil, born in the 1960s, has evolved with the company over the years. Know the current composition of each of its elements:

The symbol

The symbol Medabil has the initial M as a highlight, suggested by the three planes. The search of connotation of a construction process, where “plates” (planes) are integrated, overlapping. The figure also suggests sequence and progress.

The third module, overlapped to the second with dark blue, which associated with the gray / silver of the other two modules, builds the chromatic standard of Medabil.

The gray modules (lighter color), standing “behind”, giving the idea of a second and third level, increasing the feeling of perspective.

The logo

The spelling with the initial M in capital letter intends to mark the highlight of the M and to explain the reason for the simulated letter in the symbol. Use of lower case, which emphasizes the ascendants of “d”, “b” and “l”, without descendants, ensuring a unique baseline for the logo, using the final “l” as a vertical bar for the closing of the word, equal to the beginning.

Adoption of the Handel Gothic font, which has very convenient features:

• Extreme clarity and “cleaning” of each letter, geometrically defined; pure lines.
• Uniform and solid trace, suitable for the image of a construction company.
• The central “edab” set with completely similar letters, unifying the look of the set of letters.

Prominence to the letter “e” with special, curved and open layout. It is immune to the “closing”, so common in reductions of the (lower case) letters “e” of other fonts.

Como destaque a extrema legibilidade, mesmo em placas de obra vistas à distância.

The signature

Options for the brand signature were studied, from various dispositions of symbol and logo, considering the history of the brand, colors, legibility and contrast for scale.

The first option is considered as the preferred, only admitting the use of the variation in special situations, such as negative application or reference to Medabil Group.

Finally, we prepared a Handbook of Standards, which determines everything for the official reproduction of the Symbol, Logo, Signature and exact shades of colors.

To know more about the company, know our business units and factories in Brazil.